Sunday, 6 March 2011

Male Style Sense



Top Fashion Trends
You believe in showing your character through your clothes. This season showing off your personal style comes easy. All you have to do is add bright splash of colour, big bold prints juxtaposed against classic cut trousers or slim pants. Here's how... more >> Making the right suit
When talking of the classic suit, the jacket comes first. The jacket defines the wearer. So before getting into your jacket, know your breast front style. While both styles can fit most body types, single-breasted jackets tend... more >> Suit for all time
For the well-dressed man, a classic suit is his trump card to fashion success. Even in this age of semi-formal and casual-wear, the suit carries an air of success, taste, and sophistication. It's ageless design makes you look... more >> Dos & don'ts of corporate dressing for men
It is important that you dress 'right' whatever the occasion. By 'right' we mean the general set of rules that the corporate world follows regardless of the formal dress code that each company adopts. more >> Tips for shorter men
Good posture: Want to attain your maximum height potential? What better way than to sit or stand erect and hold your head high at all times? Slouching gives out negative vibes and projects you as low on self confidence...more >> Appropriate gym wear
Men are busy at work during the day, but most men do allot time for their gym activities in the evening. This is one time of the day when they want to relax and yet it is also the time when they get to interact with women who are also members of the gym. more >> Dressing right - on a casual night out
Planning a casual night out - maybe to a bar, a lounge or even an informal dinner party you have to attend? Wife / girlfriend away and you are at a loss as to what you should wear? What are we - the Sitagita women - here for, if we can't give you a few useful tips to manage... more >> Sporting the right apparel
The dress code for work may exist but knowing how to get around it is a skill that some men have mastered very successfully. These are the men you've noticed, looking suave and debonair at any given time of the day. more >> Lad watch
Beautiful bandhni dupattas thrown around the neck just enough to reveal the decorative buttons on their kurtas seem to be a favourite. Others opt for the achkan - the Indian rival to the crisp suit, only better. more >> Three cheers for trespassers
Jeweldom. The woman's kingdom. A territory that women have claimed as their own for ages now, without any major threat. Most men have happily stepped back and kept out of this domain. more >> Fashion tips for the Indian bridegroom
Though there are various options available, one that is always popular and widely accepted is the sherwani. more >> Macho no more?
If there is something that has grown at an amazing rate in all the major cities of the world, it is men's beauty parlours and men's fashions. more >> Men in pink?
Prakash Nedungadi, president of Madura Garments, may stop short of donning the shade himself, but is enthusiastic about the fact that pink dominates the company's new range of shirting fabrics. more >> Stand tall
Maintaining good posture is key if you want to hit your maximum height potential. Remember to sit with your back straight and stand proud with your head up high at all times. more >> The right ties
The right ties Look for ties that are made from fine fabrics and are properly crafted to ensure that they remain in good condition for a long time. more >> Face fashion
It's now become a trend for men to use facial hair as a fashion accessory. And one has to admit they do it pretty well. more >> Fine feathers, fine birds
Overall impressions are established within the first few minutes of a meeting. So, before you launch your campaign, assess your wardrobe. more >> Leather care
Always choose a cleaning medium that preserves the natural oils. Certain cleaning agents strip away the natural oils from leather. more >> Traditional Indian menswear
Here are some of the more popular traditional Indian menswear. more >> It's Pret(ty) Haute!
Men's fashion has been at the forefront of the Indian scene for a while now, though not in the same league as women's fashion. more >> Gym lad
So you and your man are the kind that works out regularly. Here are some suggestions to make sure you look and feel great while you sweat it out. more >> Wrinkle-free clothes for men
Do wrinkle-free fabrics really work? And don't they look a bit cheap and cheerful? more >> The Finer details
You've got the suit, the shirt and the tie - but you're wearing tartan socks. Here's how to get those small details right. more >> Suits,ties & casuals
Yes, but beware: it's easy to buy a badly made one too. Here are some important pointers. more >> Follow suit
You love to see your man all dressed up to the nines in a suit et al. But there are a million different questions about suits and formal dressing for men ... more >> Dressing down
Make sure that your darkest denim jeans don't end up looking 'snow-washed' by dry-cleaning them. more >> Divided suits
I have a couple of old suits, one with a great jacket and terrible trousers, the other vice versa. Can I split the suits, and wear the trousers and jackets with other clothes? more >> Take a bow
Go ahead, bowl him over with your 'bow tie' skills... Researches say that men find it endearingly romantic when women help them dress. Want to make your man all tied-up in knots? Try mastering the art of tying a bow tie. more >> Suitable Tips
Sassy tux, silk shirt, lovely ties ... A great ensemble. Here are some pointers that will help your man be 'suit'ably attired! more >>

fashion jewelry of bollywood

The Fashion Jewellery in more precise term constitutes the designer ornaments immensely popular among the youngsters. These fashion jewelries constitute a trendy appeal and goes well with the style element of the new age. The collection of designer apparels seems to be incomplete without an entire range of fashion jewelry. Every day a new design of costume jewelry is evolving and they are setting up an individual trend in the world of Fashion.

There are various forms of fashion jewelry and they are created by blending the different ethnic traditions, cultural constituents and a contemporary thought. These jewelries are made of different types of components; it can be metal, beads, bones, wood, jute, clay and even plastic and several other unique elements. The choices of metallic fashion jewelries ranges from platinum, gold, silver to bronze, copper, iron, zinc, brass and many others. The basic elements required to assemble these constituents into a unique state is a skilled mastery.

The handcrafted traditional jewelries also act as great pieces of fashion jewelries. They constitute a major part of the Indian fashion jewelries. They are mostly made of crude materials but are crafted in such a tasteful fashion that they really deserve to be praised a lot. That is the principal reason that they have surpassed the boundary of countries and have traveled great distance from the nook of some Indian village to the fashion zone of the world.

The various accessory designers are constantly engrossed in finding new patterns and forms in order to attribute their designer collection with a marked grace. Still, here is one small advice that if you are really looking for an extraordinary set of fashion jewelry, do not always go for the expensive designer's collection, but shop for them from the different destination around India, which you are likely to visit during vacations.

It is guaranteed that you will discover some real gems. Diamond has also gained great importance in creation of the several designer fashion jewelries and it is really great to have at least few of them in your collection. Here is an overview of the emerging trend of the fashion jewelry. This will of course help you to remain trendy and fashionable.

Types of Fashion Jewelry


There are different types of Fashion jewelry which one can wear along with different outfits. These jewelry pieces can enhance your overall look and make you look more stylish and fashionable. Fashion jewelry can be of any material like gold, silver, and terracotta, or any other material. Finger rings, necklaces, brooches, earrings, bracelets, and bangles. Beads, stones or vintage pieces suit your style and preference and get your fashion jewelry accordingly.

Fashion Jewelry Tips


To avoid making a fashion faux - pas you can follow certain Fashion jewelry Tips. This can be very beneficial for those who want to stay fashionable when they are out on streets. Choosing the right accessory is very important as it can make or mar ones appearance.

    Don't wear chunky jewelry if you can't carry them off. Even if you do try to stick to anyone piece which is chunky.
    You definitely don't want to get caught committing a fashion mistake so try to wear solid colors or light colors when you are wearing bright and chunky fashion jewelry.
    Don't overdo it, it may look tacky.
    Whatever you wear should match your personality.
    Beads when teamed up with old designer pendants look great.
    Unique designs can look amazing.
    Light jewelry always looks better.
    Go for good craftsmanship so that your jewelry piece can have that fine and unique look.
    Choose your accessories according to the occasion you will be wearing in.
    Don't wear something which takes away all the attention from your outfit.
    Choose a look before you start wearing your accessories. It can be ethnic, modern, Victorian, or gothic.

Fashion jewelry for Women


Fashion jewelry for women as well as for men is available in the market. But jewelry for women is more common and available in abundance. There are different types of jewelry for women which they can buy. A beautiful pearl necklace with a black cocktail dress can look amazing. With casual clothes you can go for big bangles and a few thin neck pieces. If you are wearing a chunky finger ring then limit the number to one and don't go overboard by wearing two three rings. A gown can be complimented well with a classic fashion jewelry piece or a brooch.

Fashion Jewelry for Cheap


Fashion jewelry for cheap can be very beneficial as more and more people can avail it without any hassle and having to pay up very little for looking stylish and trendy. For the funky and chunky pieces you can always visit your local street shop where you can crack a good deal for some great jewelry pieces. You can also go to the wholesale markets to buy some exclusive fashion jewelry. You can even make your purchases when there are discounts and sales going on during festive seasons.

Fashion Jewelry Magazines


To get detailed information you can look up the various fashion magazines that are in store and available online. These magazines can help you to get a sneak peek in the fashion world and know about the latest trends and styles in regard to the fashion jewelry. The magazines act as a doorway which gives you all the insight on the necessary fashion trends and designs which will help you stay stylish and sophisticated. Some of the fashion jewelry magazines are as follows: Gem Fashion Magazine, Bead Style and Estate Jewelry Fashion Magazine. So go ahead and look up today to stay ahead in the fashion race.

bollywood fashion desiners

 Indian fashion is bracing up to achieve increased visibility at home as well as internationally and what could be better than bollywood to influence the Indian masses! There are a number of bollywood fashion designers. Earlier in bollywood, clothing was either casual or way over the top garish. It was when Manish Malhotra did those catchy numbers for Urmila in 'Rangeela' that designers came to limelight and ever since bollywood fashion has become a force reckon with. The bollywood fashion designers have added more glamour to bollywood, one of the largest entertainment industries in the world.

When Sushmita Sen appeared in flowing saris in 'Main Hoon Na', the sari got a big boost. The clothes worn by film stars have always been a trend and now you have Veer Zaara suits, Bunty Aur Babli dresses and even Parineeta blouses!

Some of the renowned bollywood fashion designers include:

Manish Malhotra



Designing thousands of beautiful and gorgeous dresses for all the leading actresses of bollywood, Manish Malhotra is one of the famous bollywood fashion designers. He is especially known for his signature cut and design. The styles of his dresses are different from any other designers and they are unique, he is known for giving a new look in his each and every creation.

Though he specially makes his creations for the women, he has also designed some superb collections for the superstar Shahrukh Khan in the block buster movie 'Mohabbatein'. He was even called to design for the international pop star Michael Jackson.

He has bagged numerous awards for his brilliant work. Some of them include:

    Showtime Opinion Poll Award for 'Raja Hindustani'
    Siemen's Viewer's Choice Award for 'Dil To Pagal Hai'
    Indira Priyadarshini Memorial Award for his contribution to the fashion industry
    Filmfare Award for Costume Design for 'Rangeela'
    Zee Cine Award for Costume Design

Neeta Lulla Neeta Lulla, designed for all the leading actresses of bollywood, is a big name in the bollywood. The modern innovation in her dresses makes her stand out. There are two lines on display - Diffusion (Neeta Lulla Nishq) and Bridal (Neeta Lulla Coutre).

Surily Goel

Making her debut in 2006 during Lakme Fashion Week, Surily Goel is one of the newest bollywood fashion designers in India. She has designed clothing for a number of Bollywood movies. After finishing her studies, she started her own range of clothing under the name 'Surily'. She started her glamorous career in bollywood while styling for Preity Zinta in the movie 'Salaam Namaste' (2005).

In her debut of Lakme Fashion Week, she brought forward her new collection, known as 'Roses Forever'. The collection features 'various moods of a woman in love' starting from innocence, shyness, sensuousness to passion. The collection was modeled by former actress Neelam and bollywood stars Salman Khan and Malaika Arora Khan.

A recent study by a fashion trade magazine says that bollywood can be a catalyst for booming Indian retail trade sector. According to the words of Aparna Chandra, a renowned designer, "Bollywood is definitely the largest fashion guider as a vast majority of public is influenced by Bollywood trends - clothes, jewellery, etc".

Fashion News India - Headlines


      India Fashion Forum kicks off
February 17, 2011  (India)     
    

Moving on, WGSN, a leading online fashion trend-analysis and research service forecasted the key style direction for autumn winter .....
    

      ‘A Beautiful Mind’ says something to spring/summer
February 16, 2011  (India)     
    

The DOZAKH’s collection is conceptualized under the unique theme “A Beautiful Mind”. If the human mind is strong enough to create .....
    

      India Fashion Forum – best networking place for fashion biz
February 11, 2011  (India)     
    

IMAGES Group is proud to present the 11th edition of India Fashion Forum that will see world visionaries and think tanks sharing their .....
    

      Sonali Mansingka brings ‘Poppy Art’ for WHITE
February 9, 2011  (India)     
    

WHITE, the multi designer boutique, brings to you an array of options for your wardrobe to go through a complete metamorphosis for .....
    

      Colombo Fashion Week invites Kimaya Fashions’ Chairman
February 5, 2011  (India)     
    

Kimaya supports these new designers by not only housing their collections with the store through which they gain access to the crème .....
    

      DIGJAM Vibrant Fashion Week Season II from Feb 14-16
February 4, 2011  (India)     
    

• International designer from raffles institute name: Sheirf Abid • Rohit verma is doing choreography (Renowned Fashion designer .....
    

      Finalists for Let’s Design for ‘Naturally in Love’ announced
February 1, 2011  (India)     
    

Celebrating their passion for cotton, Cotton Council International (CCI) with bollywood actor Celina Jaitly, fashion designers Masaba .....
    

      We foresee alliance between Indian & Japanese designers - Ms Shinoda
January 25, 2011  (India)     
    

For the first time ever, a Japanese textile delegation was in Mumbai to solicit Indian apparel manufacturers and retailers for their .....
    

      Designer enters Limca Records for designing 55 mt long sari
January 10, 2011  (India)     
    

Regardless of the changes that take place in the fashion world, sari is something which has always been in fashion. Suneet Varma, .....
    

      Bangalore Fashion Week to introduce Concept of Showers
December 29, 2010  (India)     
    

Bangalore Fashion Week (BFW) has been conceived and created with a vision to Showcase Indian Fashion Industry to The Global Fashion .....      


‘Walnut’ by Divya & Nidhi to represent India at JFW, Tokyo
December 28, 2010  (India)     
    

Fashion Design Council of India (FDCI) announced the name of the talented designer duo that is slated to match shoulders with some .....
    

      The finest of fashion meets at WIFW A/W
December 18, 2010  (India)     
    

After the roaring success of WIFW Spring/Summer 2011, Fashion Design Council of India (FDCI) announced the dates for its next season .....
    

      Dormeuil launches exclusive suit collection for Indian affluents
December 17, 2010  (India)     
    

Further adding to the India’s already rising luxury quotient, Dormeuil, a premium fabric manufacturer from United Kingdom, has recently .....
    

      Pearl Academy of Fashion presents Pearl Utsav 2010
December 13, 2010  (India)     
    

Pearl Academy of Fashion (PAF), one of the premier fashion institutes in the country has organized its annual student cultural festival .....
    

      Budding designers shortlisted for Japan Fashion Week
December 6, 2010  (India)     
    

Fashion Design Council of India (FDCI) announced the names of 4 promising designers who will now compete for the opportunity to represent .....
    

      Prerna Dhawan wins SWAROVSKI ELEMENTS awards
November 27, 2010  (India)     
    

SWAROVSKI ELEMENTS, the world’s leading producer of cut crystal for jewellery, fashion and interiors, presented the inaugural SWAROVSKI .....
    

      City of Taj to have Guru Shoe store
November 24, 2010  (India)     
    

Guru Shoe Tech (p) Ltd has announced their entry in Exclusive Retail Format, after opening of their first Exclusive retail outlet .....
    

      TIA & SNDT present TAI SHALOM 2011 – Fashion Show
November 22, 2010  (India)     
    

The Textile Association (India) is presenting a Fashion Show for the first jointly with S.N.D.T. Women’s University. The Fashion Show .....
    

      Kangana Ranaut flaunts Lawman look at BeYu Fashion Awards
November 22, 2010  (India)     
    

The BeYu Fashion Awards 2010 set the stage for twelve of the most successful designers from across the country to showcase their creativity, .....
    

      PAF Jaipur campus wins Cityscape Awards
November 19, 2010  (India)     
    
Pearl Academy of Fashion (PAF), one of the premier fashion and design institutes in the country, won the highly commended certificate .....

Fashion News India - Headlines

 
      Malaga set to present ‘Carnevale’ at LFW
March 3, 2011  (India)     
    

Malini Agarwalla, celebrated designer of accessory label Malaga is set to unveil her Summer/Spring collection called ‘Carnevale’ this .....
    

      ‘The Debut’ felicitates India’s aspiring fashion talent
March 2, 2011  (India)     
    

Wills Lifestyle announced the fifth edition of ‘The Debut’, a first of its kind initiative for recognizing India’s promising young .....
    

      ‘OMG its Natural’ line from eco-friendly bamboo
March 1, 2011  (India)     
    

This collection is inspired from bamboo and other eco-friendly materials found in North Eastern part of India. The name of the collection .....
    

      Japanese designers to showcase cutting edge fashion at LFW
February 28, 2011  (India)     
    

The Japan Fashion Week (JFW) presents tokyoeye - a unique cross-cultural exchange initiative by Japan’s Ministry of Economy, Trade .....
    

      FC presents Spring Summer 2011 collection, You Are Woman?
February 28, 2011  (India)     
    

Spring is all about pared back, contemporary style. It’s clean, feminine and effortlessly elegant, capturing the best of chic Parisian .....
    

      Spring/Summer French Connection Menswear
February 26, 2011  (India)     
    

This Spring The Man heads into the warmer weather with a wardrobe of sophisticated yet fashion-forward looks that stay true to his .....
    

      “You are...?” from French Connection for Spring Summer
February 25, 2011  (India)     
    

For Spring 2011 French Connection continues to question what it means to be a Man or a Woman. Our “You are Man?” and “You are Woman?” .....
    

      Modern retail to grow to Rs 7.7 lakh crores by FY2016, Asipac
February 21, 2011  (India)     
    

The final day of India Fashion Forum 2011 saw the release of the Images Year Book which in true tradition beings the round up of the .....
    

      Wills Lifestyle associates with Sabyasachi for first time ever!
February 21, 2011  (India)     
    

Wills Lifestyle, ITC’s premium fashion brand, announced that Sabyasachi Mukherjee will be the designer for Wills Lifestyle Grand Finale .....
    

      Ron Kaufman enthralls fashion retailers at India Fashion Forum
February 18, 2011  (India)     
    

Ron Kaufman the world's leading educator and motivator for uplifting customer service and author of the best seller Up Your Service .....

know about fashion

  Fierce, Style Icon, Chic…And Other Fashion Words We’re Sick Of (Fashion Editors Weigh In)
By Leah Chernikoff 7 months ago

Garance Doré took to her blog today to opine about the difficulties of writing about fashion: “You have no idea how hard it is to write about fashion! It’s hell! Not only are the terms just as seasonal as the clothes we don’t want anymore at the end of the summer, but new trends, materials, and cuts appear every three days and demand their rights: to be named! So you’d better not let an outdated word cross your lips, ok?”

To this end, she cites a list of banned fashion words from her friend’s fashion mag, Velour. The fashion no-no list includes: “trendy,” “fashionista,” “must have,” “vintage/retro,” “celeb,” and “style icon.”

We’ve heard that these banned lists exist in glossies stateside, too.

But we got to thinking about which fashion words we’d like shelve. (We’re cool with “fashionista” as long as it refers to us–winkface.)

And this is not to say that we are not guilty of over-using fashion clichés and buzz words left and right. In one post I wrote about Julie Haus’s resort collection I used the words “feminine,” “breezy,” “edge,” “attention to detail,” and “girlier frocks.” Cringey.

Lauren is almost moved to violence when she reads the word “edgy” (apparently “edge” didn’t get me in too much trouble). Cheryl hates it when people throw the word “couture” around inaccurately and can’t abide the “f” trio of “flirty,” “flouncy,” and “floaty.” I can’t stand “frock star” and “uber” anything.

Then we conducted a very quick and informal poll of fashion editors and stylists for the fashion words they’d most like to put on moratorium. Let’s just say everyone would like to see “fierce” die a swift death. (Tyra, Christian Siriano, we’re looking at you.)

Definitions of fashion

fashion

Definitions of fashion
n. - The make or form of anything; the style, shape, appearance, or mode of structure; pattern, model; as, the fashion of the ark, of a coat, of a house, of an altar, etc.; workmanship; execution. 2
n. - The prevailing mode or style, especially of dress; custom or conventional usage in respect of dress, behavior, etiquette, etc.; particularly, the mode or style usual among persons of good breeding; as, to dress, dance, sing, ride, etc., in the fashion. 2
n. - Polite, fashionable, or genteel life; social position; good breeding; as, men of fashion. 2
n. - Mode of action; method of conduct; manner; custom; sort; way. 2
v. t. - To form; to give shape or figure to; to mold. 2
v. t. - To fit; to adapt; to accommodate; -- with to. 2
v. t. - To make according to the rule prescribed by custom. 2
v. t. - To forge or counterfeit. 2

The word "fashion" uses 7 letters: A F H I N O S.

No direct anagrams for fashion found in this word list.

what is indian fashion

Indian wear has got a long history that makes it rest proudly in the wardrobes of many. The fashion maniacs have developed a passion to try all what is unique and new with the Indian fashion trends.

Indian fashion industry is going advanced and thus there have been noticed a great lot of demand for the Indian designer clothing all across the globe. When talked of Indian designer clothing or say Indian designer wear, it is viewed to work in fusion with westernized outfits style and patterns. People, especially women, are going crazy to add up to the list all the updated and well-designed patterns of salwar kameez.

It would not be wrong to say that today Indian designer clothing has become the talk of tinsel town. The world seem going gaga over trying out some latest patterns available with Indian designer wear. People staying aboard are eager to stylize their wardrobes by adding up designer suits and sarees made with varied fabric like brocades, silk fabric, chiffon, cotton and lots more.

Fabric works now also stand as re-defined in list as there is a long list to make a selection from.  When there is kundan work, patterns rules with beads and other type of antique and exquisite embroidery done over plenty of salwar suits, how is it possible for women to resist themselves. Salwar kameez has got a magical grace that impresses and excites the wearers to try out hands at something unique, sober yet modish in their wardrobe. Indian designers receive appreciation in the form of high demand for the unique and fashionable suits designs that they craft.

Not only with salwar suits but sarees are also targeted to make a little more improved and voguish that have let it fame, cross the borders. The international fashion market seems responding positively towards the new designs introduced in the lovely patterns of Indian fashion revolution that has made it a big time success.

what is fashion?



Inimitable:  really love this word in general, but I think it’s perfect for fashion — as long as it’s used sparingly. This industry is all about creativity and very few designers are truly inimitable (McQueen, Lagerfeld, Lacroix, and the Mulleavy sisters come to mind for me…) but when they are, they’re truly genius.
Sartorial: It can be exhausting trying to find another word for “fashion,” and sartorial rolls off the tongue (and keyboard) just so.
Confection: because it sounds like dessert.

Ruthie Friedlander, Senior Editor

cross-seasonal: “Because so many designers are trying to make their clothing wearable for multiple seasons in light of the recent economic climate, cross-seasonal has become a really handy word.”
androgynous: “Think man-tailored paints, blazers, flannels — almost every  designer has a piece (or five) that can be called androgynous. And somehow it looks just like what it means.”
“it girl”: “It’s difficult to find a phrase that fully encompasses what exactly Blake Lively is, what Sienna Miller was a few years ago… ‘It girl’ is the perfect word to describe the girls that set the trends and walk around with a certain magical aura around them.”

Rika Nurrahmah, intern

Muse: “We all have them. It’s a term that specifies the focal influence of a beholder’s style/design. It hits it home like no other.”
Chic: “The fashion world loves to abuse the usage of French translations to paint a more fashionable visual of what its trying say. Out of all possible terms, this one is most genuine to its meaning.”

Justin Fenner, intern

Glam: “I love this word because it’ll does double duty when you need to convey luxury and awesomeness at the same time. Just saying the word brings visions of expensive, glittery evening wear and shiny red lipstick to mind.”
Overzealous: “I’ve seen overzealous peplums, overzealous lapels, overzealous millinery and shoes in my short time as a fashion writer, and I love using the word to describe them. It’s a great way to make the point that what someone is wearing or making or doing is just too too.”
Iconic: “I love iconic because I don’t get to use it often. Iconography only comes around once in a while — think the Birkin, the Louboutin Very Prive, the Cartier Love bracelet — so it’s a good feeling to get to blow the dust off this word and use it.”

Saturday, 5 March 2011

Fshion industry in india

Fashion in India

In Indian culture, the body is invested with various meanings. This is reflected in its rich sculptural tradition where a language of poses as well as hand and leg positions developed to convey specific messages. Decorating the body is yet another way of conveying meaning. Throughout Indian history, the kinds of costumes and accessories worn can be seen to fulfill two criteria: simplicity and opulence. In either instance, the choice of clothing is dependent on the person's status, wealth and religious orientation. Information about fashion in ancient India is available only from looking at sculptures as very few examples of costumes, textiles and jewellery have survived. In the Indus Valley Civilisation (c. 3000-1500 BC), clothing tended to be simple. Men wore loin-clothes while women were bare to the waist. Status was reflected in the kind of jewellery worn; high-ranking women sometimes covered their bosoms with jewels. It was only with the coming of the Aryans to India that more complicated clothing consisting of the upper and lower garments was introduced, to which a cloak was added later. These were generally pieces of cloth draped over the body in a style seen in many Indian costumes today.
Ancient works like the Amarakosha and the Brihat-kalpa-sutra mention a range of subjects including textiles and garments. The range of sculptures and paintings at Ajanta give a clear idea of the colours and patterns of garments, apart from the manner in which these were worn. Several terms for the female upper garment were used in Sanskrit and Prakrit literature including uttarasanga, uttariyavasan uttariyavasa, udaramsbuka, samvyana, stanamsbuka and stanottariya. There are also numerous references in literature to stitched blouses or jackets, the various names used for them including kancbuka, kanchulika, kurpasa and kurpasaka.
The lower garment worn by women were also described by a variety of names like ambara, amsbuka, antariya, jaghanamsbuka, nivasana, paridbana, vasana, vastram, vasas and sauli. Texts of the 7th century mention not only the tailor (tunnavaya or suchaka) but also his implements like the needle (sucbi), sewing thread (sucbi sutra), and the scissors (katiati). The Sakas and Kushans were the first to introduced turban, tunic, trousers and heavy long coats to Indian costumes.
The total range of costumes in India is considerably expanded between the 8th and the 12th centuries. Interesting and useful accounts of geographers and chroniclers, especially those of Arab and Chinese origin throw light on the Indian costumes in vogue at different times in history. In their accounts, Masudi, Idrisi and Ibn Hawqal speak of Indian cotton with a sense of wonder and awe. With the arrival of the Mughals in the 16th century, new garments like qaba, jama, piraban, lilucba, liba, kasaba, and the like began to be used. These kinds of costumes are also found illustrated in the historical works like the Babar nama, the Tawatlkb-i-kbandan-i-Taimuriya and the Tarikb-i-fi.
Abu'l Fazl provides probably the best documentation that we have of the costumes of India from any single source prior to the 19th century. He mentions that Akbar had replaced the names of several garments with new and pleasing terms. His Ain-i-Akbari mentions that designers from Europe and the Middle East used to frequent the Mughal courts. Muslin from undivided India was an important commodity of export and a high fashion fabric in Europe and other parts of the world.
Indian costumes like the silk saris, brightly mirrored cholis, colorful lehangas and the traditional salwar-kameez have fascinated many a traveller over the centuries. Although sari is only one of the many traditional garments worn by women, yet it has become the national dress of Indian women. The tightly fitted, short blouse worn under a sari is a choli, which evolved as a form of clothing in 10th century AD. PRIVATE "TYPE=PICT;ALT=village women" Apart from the choli, women in Rajasthan wear a form of pleated skirt known as the ghagra or lehanga. Though the majority of Indian women wear traditional costumes, the men in India can be found in more conventional western clothing. Shirts and trousers are worn by men from all the regions of India. However, men in villages wear traditional attires like kurtas, lungis, dhotis and pyjamas.
Indian dressing styles are marked by many variations, both religious and regional and one is likely to witness a plethora of colors, textures and styles in garments worn by the Indians. Apart from this, the rich tradition of Indian embroidery has long been made use of by fashion designers from other countries. India prides in works like Zardozi, Dabka, brocades, Pashmina, Jamawar and bandhni. It seems paradoxical that fashion is considered a young concept in India since the first fashion show was held only in 1958. Jeannie Naoroji wins the credit for initiating the first wave of fashion shows in India and for giving a degree of professionalism to such shows.
Since then, there has been growing consciousness among the Indian men and women towards the fashion, styles and designs of the dresses they wear. Several institutes like National Institute of Fashion Technology (NIFT), Indian Institute of Fashion Technology (IIFT) and other fashion academies have been established where the students are taught to translate their creativity into dresses and fabric designs. The media has also played an important role in the fashion boom. Good coverage is provided to the fashion world and several magazines are specifically devoted only to the fashion scene. The proliferation of fashion-based programmes on the satellite television channels has increased the consciousness of the average Indian masses about the changing trends in the global fashion.
In the past one decade the Indian fashion industry has moved from the embryonic stage to a blossoming take-off. Fashion designers have contributed substantially to the spread of fashion as a driving force, both among Indian consumers and select segments of Western markets. India can now boast of dozens of leading fashion designers, who can match any European fashion designer in their concepts, styles and designs. Ritu Beri, Rohit Bal, Ritu Kumar, Abraham and Thakore, Deepika Govind, Gitanjali Kashyap, Indira Broker, J.J.Valaya, Lina Tipnis, Manoviraj Khosla, Pavan Aswani, Payal Jain, Ravi Bajaj, Rina Dhaka, Sharon Leong and Chandrajit Adhikari, Shaina NC, Sonali and Himanshu, Wendell Rodricks, Anna Singh, Ashish Soni, Jatin Kochar, Madhu Jain, Manish Malhotra, Ravi Bajaj, Salim Asgarally and Tarun Tahlliani top the growing list of reputed fashion designers in India.
Fashion and dress-designing goes in tandem with professional ramp modeling. In India ramp modeling has come of age with a rapidly growing genre of professional ramp models, both male and female, making a mark in domestic as well as international arenas. Madhu Sapre, Helen Brodie, Bipasha Basu, Nayanika Chatterjee, Nina Manuel, Annie Thomas, Anupama Verma, Liza Ray, Malaika Arora, Maria Goretti, Meher Jesia, Namrata Barua, Sheetal Mallar, Sherie Meher Homji, Sonali Rosario and Ujwala Rawat are among the leading female models of India while Milind Soman, Andrew Piers, Arjun Rampal, Atul Wokulu, Himanshu Malik, Marc Robinson, Rahul Dev and Rohit Ticu are among the leading male models.
Now more and more leading fashion designers like Ritu Beri, Rina Dhaka and others are concentrating on Indian wear and trying to revive India’s glorious fabric and design traditions. As the best of designs, motifs, themes and skilled craftsmen are available in India and Indian fabrics and styles are best suited for the country, such efforts seem quite logical. As a result we find more and more men and women adopting the swadeshi clothes and designs. The Sherwanis, Jodhpuris, Nehru jackets, shawls and Kurta-pyjamas have all sprang back as the “latest designer-wear” among men. Similar revival is evident in women’s costumes. Several Indian designers are also launching ranges that are easy on the pocket of ordinary masses. The Indian designers are also found to take up social themes like the cause of environment in their designer wear.
Today the fashion designers from India have created a lasting impression on the world market and boast of clients in the Middle East, UK and USA. Ravi Bajaj has designed various fashion lines for export houses targeting the US and European markets. Ritu Beri has an outlet at the prestigious Regent Street in London and in New Jersey in U.S.A. Indian designers like Gitanjali Kashyap, Rohit Bal and others frequently participate in fashion shows abroad. Interestingly an Indian shawl and a salwar-kameez ensemble, created by leading Mumbai couturiers Abu Jani and Sandeep Khosla, fomed part of the exotic wardrobe of French actress Sophie Marceau in the latest James Bond adventure "The World Is Not Enough", which was released earlier this year.

Fashion TV


9 Feb 2011 ... International TV channel dedicated to fashion, broadcasts 24 hours a day on satellites and cable systems. Site features programs and lots of ...
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